电气技术  2017, Vol. 18 Issue (10): 5-12    DOI:
综述 |
新电改形势下地区供电公司服务模售电业务研究
陈晨1, 董晓天1, 管文林2, 潘舒妍2
1.国网合肥供电公司,合肥 230001;
2. 山东欧姆电力科技有限公司,山东 泰安 271000
Research on Service Mode and Sale of Electric Power Supply Company under the New Electricity Reform
Chen Chen1, Dong Xiaotian1, Guan Wenlin2, Pan Shuyan2
1. State Grid Hefei Power Supply Company, Hefei 230001;
2. Shandong OHM Power Technology Co., Ltd, Taian, Shandong 271000
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摘要 自新一轮电力体制改革以来,各类对售电商业模式的研究层出不穷,本文的研究对象为电网企业经营的售电业务。本文在梳理国外售电公司商业模式的基础上,结合国内实际情况,从本地化营销服务、客户关系管理、售电账单管理与售后营销以及电力用户大数据分析这4个方面探索地区供电公司提升服务的电力营销创新模式,提出了增量配电网一体化、独立售电以及综合能源服务3种售电业务。
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陈晨
董晓天
管文林
潘舒妍
关键词 电网企业经营电力体制改革电力营销售电业务    
Abstract:Since the new round of power system reform, the research on the sale of electricity business model of emerge in an endless stream, the research object of this thesis is engaged in the sale of electricity grid enterprises. This paper will be based on business model combing foreign retail companies, combined with the actual situation, from the local marketing services, customer relationship management, customer service management and marketing sale of electricity bills and power users of large data analysis to explore the regional power supply company to improve the service of electric power marketing innovation mode of the four aspects, and puts forward the increment distribution network integration the sale of electricity, independent and comprehensive energy services three business of selling electricity.
Key wordspower grid enterprise management    electric power system reform    electric power marketing    electricity sales   
     出版日期: 2017-10-24
作者简介: 陈 晨(19-),女,硕士研究生,研究方向为电网规划。
引用本文:   
陈晨, 董晓天, 管文林, 潘舒妍. 新电改形势下地区供电公司服务模售电业务研究[J]. 电气技术, 2017, 18(10): 5-12. Chen Chen, Dong Xiaotian, Guan Wenlin, Pan Shuyan. Research on Service Mode and Sale of Electric Power Supply Company under the New Electricity Reform. Electrical Engineering, 2017, 18(10): 5-12.
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https://dqjs.cesmedia.cn/CN/Y2017/V18/I10/5